Jakarta. Tourism Minister Arief Yahya and Lampung Governor M. Ridho Ficardo officially launched the 2017 Lampung Krakatau Festival in Jakarta on Monday (07/08).
The event themed "The Glory of Lampung Crown," will take place in Bandar Lampung and South Lampung district on Aug. 25-27.
The minister lauded the upcoming event, saying that it is perfect to strengthen the position of Lampung as a leading tourism destination, featuring the volcanic island located in the Sunda Strait between Java and Sumatra islands.
The name Krakatau, or Krakatoa, has become known globally following a massive eruption of the volcano 134 years ago.
"This event is good; worth selling. In total, there will be five events during the festival. We have to increase the number of events in Lampung, at a minimum of 52, which will occur weekly," Arief said on Monday.
He also praised the local administration for making tourism one of its three main industry portfolios in the region, aside from agriculture and manufacturing.
Speaking during the launch, Governor Ridho said the province should be capable of capturing opportunities in an open competition in the tourism sector.
He said this could be achieved by increasing access for tourists to Lampung.
"This event can be an interesting tourist attraction, while it can also be used as a tool to promote our region. We have set a target to attract 30,000 tourists to the Lampung Krakatau Festival," Ridho said.
The main activity during the event will be Bumi Ruwa Jurai on Aug. 25-27, which includes the opening ceremony, a tourism expo, a culinary exhibition, art performances and a photography exhibition. There will also be a tour to Krakatau Island on Aug. 25-26 to commemorate the eruption of Aug. 26, 1883.
The last main event will be the Lampung Culture and Tapis Carnival on Aug. 26, featuring various cultural diversities in the region.