PT Telkom Indonesia (Telkom / TLKM) is arguably recorded as the most valuable telecommunications company in Southeast Asia today. Telkom has a brand value of US $ 4.33 billion, it has maintained its position for four consecutive years, and the first entry in the Brand Finance Global 500 ranked 393. With this position, Telkom has also become the number one company in Indonesia.
International brand consulting firm Brand Finance in its latest report namely Brand Finance Telecoms 500, mentions among telecommunication companies of the world, the position of Telkom climbed to 40 from 49 in 2016 ranked last. Telkom has also managed to maintain the strength of its brand rating remained at AAA-sovereigns. This means means that Telkom has maintained its market share, despite a lot of pressure.
Telkom managed to surpass the telecommunication company's top position in the Southeast Asian region. Currently, Singapore Telecommunications Ltd (SingTel) is in position 50, up from 52 last year. SingTel has a brand value of US $ 2.61 billion with a brand rating of AA. Meanwhile, the Philippine Long Distance Telephone Company (PLDT) occupies position 65, up from 67 last year. PLDT posted a brand value of US $ 1.85 billion and brand rating of AA-.
Vice President Corporate Communication of Telkom Arif Prabowo said, Telkom now transform and strengthen its position as a digital telecommunications company. It is expected to be a powerful factor that will increase the trust and loyalty of customers and other stakeholders.
"Building a brand is a long-term work that is done consistently and continuously. Telkom continues to innovate to increase public acceptance of the products and services provided, "said Arif.
Brand Finance methodology to evaluate the brand involved financial performance as the quantitative aspects and rating of Brand Strength Index (BSI) as a qualitative aspect. Quantitatively, Brand Finance assesses brand with royalty relief approach.
The analysis was conducted on the input factors, namely investment in marketing, brand equity, or the value of goodwill, and output factors, namely its impact on business performance. Brand Finance assesses and doing the rating measures on how strong the brand. Brand entered in this ranking is composed of a corporate brand and product brand.
In the financial year of 2016 Telkom recorded a triple-double-digit growth with double-digit percentage growth in revenue, EBITDA and net income during 2016 compared to 2015. Telkom has recorded revenue of Rp 116.33 trillion, up 13.5%, EBITDA amounted to Rp 59, 50 trillion, up 15.7% and net profit amounted to 19.35 trillion or grew by 24.9% compared to 2015.