Jakarta. Integrated telecommunications and multimedia service provider First Media received the Indonesia Wow Brand 2017 award at Raffles Hotel in Jakarta on Thursday (09/03).
The company also won the second place in the pay-TV category.
"The award motivates us to improve services for First Media's subscribers and future subscribers," said Lilies Surjono, head of marketing communication at cable TV and broadband operator Link Net, which is part of the First Media Group.
Lilies added that First Media always came up with innovations to increase customer satisfaction. Last year, it launched 4K Ultra HD technology, super-fast internet (up to 1 Gbps), and Smart Living, which is a service used to monitor home security through gadgets.
"Customer satisfaction is First Media's main focus. In the future, we will maintain the satisfaction of our loyal customers by introducing new services," Lilies said.
The 2017 Indonesia Wow Brand awards, held by marketing consultancy MarkPlus, acknowledged brands that had been successful in improving advocacy for their products. MarkPlus conducted research involving 34,500 respondents in eight cities across Indonesia.
Winners were selected according to their brand advocacy ratio, indicating how much a brand was recommended by customers.
First Media and the Jakarta Globe are both affiliated with the Lippo Group.